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Innovation

It's in our DNA

At Nimbus Foods, we make it our mission to stay on top of the latest trends and insights across multiple sectors. We know that we can achieve so much for our customers, who value innovation and the evidence to back it up. Read all about our favourite trends here!

See something you like? Let us know, we’re always ready to discuss exciting opportunities!

Caramel Chocolate: The Latest Growing Flavour Trend

Caramel Chocolate: The Latest Growing Flavour Trend

Caramel Chocolate is the latest trending chocolate flavour, it possesses premium and indulgence in both look and taste that consumers just can't seem to get enough of!

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Using Inclusions to Enhance and Diversify Texture

Using Inclusions to Enhance and Diversify Texture

Texture is a key aspect for food and plays an important role in how consumers assess different products with regards to quality and experience. 

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The Use of Inclusions in a Plant Forward World

The Use of Inclusions in a Plant Forward World

Consumers are now following a more plant forward lifestyle, but how can inclusions be incorporated into plant-based products to make a difference?

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The Rise of Nostalgic Flavours in Different Product Formats

The Rise of Nostalgic Flavours in Different Product Formats

How has extensive change in consumer lifestyle due to the pandemic resulted in new trends of nostalgic flavours in NPD? Read on to find out...

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Importance of Inclusions in Product Differentiation

Importance of Inclusions in Product Differentiation

Inclusions have many benefits, including one very important aspect of being used to diversify products.

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How innovation is shaping the doughnut scene

How innovation is shaping the doughnut scene

It's time to talk doughnuts. We are now seeing a surge in doughnut trends across our highstreets and cities.

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Matcha and the growth of Japanese cuisine trends

Matcha and the growth of Japanese cuisine trends

Japanese culture and cuisine are spreading across the globe as the trend to watch for 2021, there’s one in particular that’s sticking out to us – Matcha.

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How honeycomb can still bring excitement to consumers

How honeycomb can still bring excitement to consumers

Honeycomb is where our heart is, but how do we keep this classic flavour relevant?

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How flavours can affect consumers’ mood

How flavours can affect consumers’ mood

We’ve always seen ingredients relating to mood in the beauty sector, but can food and beverages relate to specific moods of consumers?

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How chocolate orange is breaking out of tradition

How chocolate orange is breaking out of tradition

The mix of chocolate and orange has always been a favoured combination, however, this year we have seen growing NPD outside of its traditional Christmas theme.

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