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How chocolate orange is breaking out of tradition

The mix of chocolate and orange has always been a favoured combination, however, this year we have seen growing NPD outside of its traditional Christmas theme.

Cadbury has launched many chocolate orange flavoured treats this year, such as Giant Chocolate Orange Buttons, Orange Fingers and Mini Rolls.

We’ve also seen Terry’s Chocolate Orange expand its range with Terry’s Chocolate Orange Biscuit Bars, Terry’s Chocolate Orange Block Bars with a Cranberry and Terry’s Chocolate Orange Mini Eggs.

According to Innova, orange sits in the Top 5 Flavours for Chocolate Confectionery launches both in the UK and Europe. The growth in the flavour is sure to lead to even more new product launches throughout 2021. As this flavour is easily recognised by consumers and is already a firm favourite for many, we’re expecting to see a steady increase and introduction of exciting formats and further combinations to revamp the interest.

 

 

If you’re looking to add some chocolate orange to your products, why not try our Orange Sugar Pearls covered in Chocolate, maybe infusing orange into our Chocolate Fudge Cubes would suit what you’re looking for, or we could develop some Milk Chocolate covered Orange Jelly Dots for you – the possibilities are endless!

 

 

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