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How innovation is shaping the doughnut scene

It’s time to talk doughnuts. We are now seeing a surge in doughnut trends across our highstreets and cities. These include extravagant toppings – the bigger the better it seems, a rise in vegan friendly doughnuts and bold and daring flavour combinations which all turn our traditional and well-known jam, custard and chocolate filled doughnuts into more indulgent sweet treats!

Adding toppings to doughnuts offers texture, aesthetic appeal, innovation and flavour. Including this extra element really helps to elevate a simple looking doughnut to a more exciting and lavish product, especially when using interesting flavours.

As well as toppings, we are also seeing new trends of doughnut flavours both sweet and savoury. With sweet being more traditionally linked to doughnuts, recent sweet flavour trends are chocolate orange which is very nostalgic, a play on apple pie or apple crumble which is a traditional flavour turned trendy and finally cereal inspired doughnuts which seem unusual but something many would want to try!

A recent article from British Baker saw a new combination of sweet and salty enter the market, which included doughnuts with savoury elements such as bacon and maple syrup, salted caramel, and pretzel and chocolate.

We produce a vast variety of inclusions, many of which would make the perfect topping for a doughnut. Add our inclusions to enhance flavour, add theatrics or for an interesting texture – the options are endless! We also offer vegan inclusions such as honeycomb, sugar strands and biscuits which would add an exciting element to any vegan product.

Our gold biscuit inclusions add luxury and style and our popping candy adds an unexpected surprise of fun and texture. If you are after a savoury hit, why not try our pretzel and salted caramel inclusions. If you want something you do not see, please get in touch, our Nimbus team are always here to help!

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