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Matcha and the growth of Japanese cuisine trends

Japanese culture and cuisine are spreading across the globe as the trend to watch for 2021. As the hosts of the 2019 Rugby World Cup and the highly anticipated postponed Summer Olympics, all eyes have been on the country’s exciting and innovative flavours, and there’s one in particular that’s sticking out to us – Matcha.

Consumers are being increasingly attracted to unusual and exotic flavours, and with their growing concerns around health and wellbeing they are introducing more botanical and clean living into their bakery needs. This, paired with the great colour pop that matcha provides, is why we see it being used across categories this year.

Although unique, matcha can be easily paired with other flavours that compliment and accentuate the botanical tones. We recommend pairing with white chocolate, citrus or coconut.

Our new partnership with Herza opens us up to a really exciting portfolio, we now have the capability to coat in matcha chocolate! Ask our sales team about how you can get ahead of the trend and include matcha in your products.

Learn more about Herza’s products here.

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